Two-level model of management of competitiveness of the enterprise

Abstract

The offered two-level model of management of competitiveness of the enterprise is based on a comparative consecutive assessment at the first step on such integrated indicators as competitiveness of the goods (services), competitive potential, level of the intellectual capital of the estimated enterprise and its competitors, and at the second step – on competitiveness coefficient. Techniques of definition of the specified estimated criteria are developed. By results of comparison in both steps measures for improvement of the corresponding criterion of the estimated enterprise are taken, the forecast of improvement of individual indicators and calculation of expected value of integrated criterion is carried out. Administrative operations cyclically repeat until will be provided higher level of competitiveness of the estimated enterprise, than at competitors. Approbation of system approach to management of competitiveness of the enterprises is carried out on the example of the enterprises of a motor transportation complex.