Client classification based on fuzzy information

Authors

  • Nafisa Islamovna Yusupova
  • Yuliya Flyurovna Ahmetova
  • Diana Radikovna Bogdanova

Keywords:

customer relationship management; fuzzy decision trees; RFMR method.

Abstract

We have considered the basic methods of classification of clients. Presentation of the classification algorithm, which combines the well-known RFRM-method, multicriteria evaluation of customer and fuzzy decision trees. The algorithm takes into account the different types of data and assess the degree of membership of a new client to the target class loyalty. Experimental results are shown.

Published

2018-12-10

Issue

Section

******************************